So well said. If Facebook, Twitter, and Tumblr were to go away, what would your online life look like?

And so, to be clear, when I speak of the “blog” I am referring to a regularly-updated site that is owned-and-operated by an individual. And there, in that definition, is the reason why, despite the great unbundling, the blog has not and will not die: it is the only communications tool, in contrast to every other social service, that is owned by the author; to say someone follows a blog is to say someone follows a person. §